Objective: to establish the overall direction and focus of the sales operation, to determine the effectiveness of the current approach, get views on changes required and performance.
In summary, what is the current strategy?
What are the lead products / services?
What is the major competitive advantage and how is it being used?
How long has the current strategy been in place?
What are the current opportunities / threats within the current strategy?
What are the major challenges over the next 2-3 years?
How does the strategy need to evolve / change to capitalise on opportunities and face the challenges?
To what extent are the current strategy objectives being met?
