Skills Development - Example programme outlines: Sales Proposal Writing
It is a fact that the skills and behaviour of the sales person can be the biggest differentiator a company has in an increasingly competitive market place.
However, in many cases the buying decision can be based on the written proposal.
An effective proposal must be…
- Clear
- Concise
- Persuasive
- Logically structured
- Professionally written
All of the previous sales effort can be wasted if the proposal does not fulfil these criteria.
Example Contents...
- The concept of communication - a coding and decoding process
- The one way nature of written communication
- Writing with the reader in mind - ease of decoding, understanding and assimilation
- The importance of separating the thinking process from the writing process
- The thinking process…
- How to structure an introduction using a 5 point planning method
- Structuring the main body of the proposal by using an “organogram” to establish the logic and sequencing of the topics
- The writing process...
- Translating the thinking process into a document
- Proposal structure using a 4 point model
- Using clear, concise language to communicate your message clearly
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