Now, we knew that we do not have the competence, the power, or the remit to be strategic business change or OD Consultants. But we defined where we could add value, specifically in the sales arena to enable our Clients to develop sales effectiveness. We had all spent our lives in large corporate sales environments. As we progressed through to senior positions we developed an understanding of the strategic and well as the tactical practical issues faced by sales organisations Hence, as consultants our focus has been on the sales function, and sales results. On realising the limitations of being only a training provider, we developed our team to provide a holistic approach. From  this came our DNA consulting model, and the sales operating framework of the 5XS.

That’s our journey. That’s how we became the business we are. Of course there is a lot more - this briefly describes a 15 year evolution - we can talk you through some of the detail when we get to meet!