Background to Development
Researched and Developed over a number of years by leading experts
Developed by account management practitioners and leading business school experts in the subject – not by IT specialists
Development is led by Keith Francis, Director of Xmonic and Dr Kevin Wilson, lecturer and author of numerous papers and books on account management.
- Therefore designed by account managers for account managers
- Initial research started in 1998, methodology development
- Version 1 software development started 2001
- Pilots started early 2003
- December 2003 version 1.1 launched
- Autumn 2004 launch of version 2
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