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Secondly, why the approach?
After leaving the corporate world as employees we set up a consultancy that focused on sales skills training and development. The focused programmes that we developed for our Clients were well received; we grew as a business and developed a prestigious client base.
But our experiences were niggling us. We were finding that the barriers to success were often not exclusively about the skills of the sales people - other factors were as important - the support, the strategy, the processes, systems, the responsiveness of the business, the lack of communication across the business... etc, etc.
We reached the conclusion that offering skills training / development in isolation was not viable in providing tangible solutions for our
Clients. The skills of the sales team are only one factor that influences performance. By focusing ourselves in training and development only we were limiting our value to out Clients.
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