Account Planning RM3 has a comprehensive account planning process and set of tools developed from best practice research. RM3 is designed as a practical, flexible tool for account managers, not as a bureaucratic system. A set of expert tools , including strategy builder, customer value matrices, relationship level analysis and SWOTS. Some tools have auto functions. Using artificial intelligence technology and links to internal and external experts, RM3 provides total support to the account manager.  Reminders and chase functions . RM3 automatically reminds on actions to be completed and red flags when plans are falling behind schedule.  Enabling planning to become a daily activity . As all members of the account team have RM3 access, account plans can be updated and reviewed as part of an on-going working practise. This overcomes the need for onerous account plan updating at specified times.  Plan through to implementation . The biggest single benefit of RM3 is that it helps the account manager implement the account maintenance and development plan. An innovative approach provides the information account managers need, not copious detail…RM3 translates information to knowledge <-back